What is Marketing in the current digital world? 5 Simple concepts to start

Marketing is based on Science, not on creativity

Do you agree with it?

In this article, I am going to tell you about the Best-known Digital Marketing strategies. We will talk about the tips that digital marketers can use. You will get a better insight into digital marketing.

Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners & society at large.

“The best Marketers are always creating relationships. Relationships with customers, brands & other marketers.” — Anonymous

As I told you that marketing is based on science because marketing starts before creating the product and this is a very important thing that everyone has to learn.

We will discuss many segments of marketing strategies!

• Fundamentals of Marketing
• Digital Marketing vs. Traditional marketing
• CATT Marketing Funnel
• Integrated Digital Marketing
• Personal Branding(Mass Trust Concept)

-> Fundamentals of Marketing

First I would like to tell you about the law of marketing:

It is not just about selling, making customers happy by Communicating with them so that they can remain a customer for life. It is building a brand & capture a position in the minds of the consumers.

Advertising is one of the components of marketing.

“ Word of mouth marketing is the best marketing ever”.

Every marketing is a means to an end.

Your communication skills also play a vital role in marketing to achieve your goals.

-> Digital marketing vs. Traditional marketing: Traditional marketing

It is a form of Marketing that we have been exposed to at one point or another.

It helps to reach out semi -targeted audience with various offline advertising and promotional methods

Downside of Going Traditional

Digital Marketing vs Traditional Marketing: What is Digital?

Digital marketing refers to the marketed related work that a business does through the Internet (or) an electronic device such as mobile phone Etc

The reason why digital marketing is crucial for a business today is that the Internet is becoming one of the most used tools. More and more people are logging on the web to carry out their day to day activities, which includes purchasing goods and services.

Digital Marketing vs Traditional Marketing: Why Choose Digital Marketing

For some brands, especially the well-established ones with a huge offline audience, traditional marketing may be too expensive to ignore. But for the many small businesses that are trying to make a mark on a tight budget, digital marketing can prove to be a savior. This is why many new and old businesses are leveraging the power of digital marketing and rethinking the marketing funnel.

-> CATT Marketing Funnel

A marketing funnel describes your customer’s journey with you. By evaluating your funnels, you can potentially drive greater sales, more loyalty, and stronger brand awareness.

This funnel is based on wealth which is totally based on a selection of a niche.

One formula is used here to describe the funnel.

Wealth= n^ CATT

where [n]= your Sucess & wealth Depends on the niche you choose.

Here everything is based on your niche which you choose. Because according to this formula your wealth is directly proportional to your niche. So your success and wealth depend on your niche.

Here [C] stands for Content:- your attractive content always attracts from your niche and creates wealth for you. Ex YouTube Videos, live -webinars

Here [A ]stands for Attention:- Drive attention to your content using SEO, Social Media.

Here[ T] stands for Trust:- Build trust with your audience with the help of automation, tripwires & retargeting

Here [T ]stands for Transaction:- Convert your leads into a customer with the help of natural sales techniques.

This Shows that niche selection also plays an important role in marketing to make money.

Now we are going to discuss Integrated Digital Marketing.

INTEGRATED DIGITAL MARKETING FRAMEWORK

Our marketing strategy should involve all combinations like social media posts, search engine optimization, paid ads, email marketing, and not just use one aspect and expect sales to happen. This is where all the execution of our marketing happens.

POWER OF PERSONAL BRANDING

The best-known one will always overcome even the best in the market. The best way to market our brand is to promote through people who use our product or service and give good genuine reviews. Interested potential customers will value the user’s opinions more than the brand.

For example, Mr. Tatas who is so down to earth nature and humble response towards people is also a well-known personality whose name is sufficient for investors to think about investing in his companies.

However, the only drawback is you cannot sell your own name. But can run multiple companies under your name.

A personal brand is ultimately the influencer and ambassador for the companies they run.

EVOLUTION OF A PERSONAL BRAND

The journey of our personal brand will begin with learning a new skill and understanding the concepts and remember facts and practice proper procedures.

We need to put the skills we learned into our work or freelancing where we implement what we practiced because of this how we would have a clear understanding of the learnings so far.

We will put these learnings and experiences into our blogs because when we write we will have clarity; this is where we start building our personal brand. Our work experiences will make our case study and it gives value to the readers.

Once we achieved this brand of ours, with our learnings, practices, and implementations in our background we can consult others for their marketing needs.

Using this, we can mentor others who wants to achieve a similar path and help them grow above their current level which will in turn give us a much higher understanding

An understanding of the market, the concerns people face, and with our skills developed, we can give rise to our start-up.,

Mass trust blueprint image

This is what we call a mass trust.

For me, it made clear my understanding of marketing, the approach that we should have starting from selecting our niche, content marketing and creating products or services based on economics, what frameworks to bank on like the CATT funnel and mass trust blueprint giving rise to our very own brand.

I believe that,

I hope that you enjoyed reading this article.

Please comment below with your views about this article. Your feedback is very useful for me to improve myself.